A small matter of time

GOOD SPIRITS
CAN WAIT.

This House is for people aged 25 and above. Are you old enough to come in?

By entering, you confirm that you are 25 or older. Please enjoy responsibly.

Ochre — House of Beverages
MENU

The House / Films

THE CULTURE,IN MOTION.

Three worlds. One House. Real stories, invented characters and the kind of ideas that refuse to sit still.

01Made in the real worldREAL FILMSCollapse

Campaigns, conversations and moments with real people. The camera arrives. Life does the rest.

01 / Short cuts

QUICK STORIES.
LONG AFTERTASTE.

Still from SOLITUDE, SERVED. 01

SOLITUDE, SERVED.

One glass. No small talk. Excellent company.

Still from FIND YOUR HAPPY PLACE. 02

FIND YOUR HAPPY PLACE.

Small joy. Good spirit. No directions required.

Still from THE WINGMAN. 03

THE WINGMAN.

Smooth, bold and reliably nearby when the night needs a nudge.

Still from CHOOSE YOUR OWN POUR. 04

CHOOSE YOUR OWN POUR.

Big choice. Small choice. Yours is the one that counts.

Still from SMALL WIN. PROPER POUR. 05

SMALL WIN. PROPER POUR.

The milestone does not need a podium. It does deserve a glass.

Still from COME OUT. COME AS YOU ARE. 06

COME OUT. COME AS YOU ARE.

Pride, poured without apology. Every colour welcome.

Still from GUILT LEFT OUT. 07

GUILT LEFT OUT.

All the flavour. None of the sugary side plot.

Still from LAUNCH DAY NERVES. 08

LAUNCH DAY NERVES.

Big idea. Brave leap. One very deserved toast.

Still from CUT THE SUGARY MIXERS. 09

CUT THE SUGARY MIXERS.

Let the liquid speak. It has better lines anyway.

Still from POUR OUT THE TOXIC. 10

POUR OUT THE TOXIC.

Some things belong in the glass. Toxic masculinity does not.

02 / Campaign films

A LITTLE MORE
ROOM TO MOVE.

Still from CHECK IN. DON'T CHECK OUT. 11

CHECK IN. DON'T CHECK OUT.

Ask twice. Listen longer. Stay for the answer.

Still from FLAVOUR HAS ENTERED THE CHAT. 12

FLAVOUR HAS ENTERED THE CHAT.

A quick tour of the House, where every bottle brings its own point of view.

Still from GAME ON. GLASS UP. 13

GAME ON. GLASS UP.

Online rivals. Offline friends. A very good next round.

Still from SAME SPIRIT. DIFFERENT ANGLE. 14

SAME SPIRIT. DIFFERENT ANGLE.

Ochre Craft Spirits, seen from the side that refuses to be predictable.

02One man. Several opinions.BOOGIE BABAExpand

Goa's driest observer. Management's least manageable employee. He does not sell the joke. He barely acknowledges it.

29 films / Questionable advice / Excellent timing

HE HAS
THOUGHTS.

Still from BABA, ON CUE. 01

BABA, ON CUE.

The camera is ready. Baba has already judged the brief.

Still from SAME BABA. ANOTHER BRIEF. 02

SAME BABA. ANOTHER BRIEF.

New frame. Same expression. Management remains optimistic.

Still from NO NOTES. HE HAS NOTES. 03

NO NOTES. HE HAS NOTES.

The shot is finished. His opinion, unfortunately, is not.

Still from BOOGIE ENTERS THE FRAME. 04

BOOGIE ENTERS THE FRAME.

A quiet entrance. A loud point of view.

Still from THE AGENCY DECK. 05

THE AGENCY DECK.

Big words. Bigger invoices. The idea is still looking for a chair.

Still from THE RETAINER. 06

THE RETAINER.

Monthly meetings. Weekly decks. One very patient Baba.

Still from THE REBRAND. 07

THE REBRAND.

Same problem. New font. Everyone applauds.

Still from PATH TO PROFITABILITY. 08

PATH TO PROFITABILITY.

The path is clear. It simply keeps moving.

Still from THE LINKEDIN THOUGHT LEADER. 09

THE LINKEDIN THOUGHT LEADER.

Three paragraphs. Four buzzwords. Zero new thoughts.

Still from GURGAON FOUNDERS. 10

GURGAON FOUNDERS.

Runway short. Confidence unlimited. Coffee non negotiable.

Still from POSITIONING, APPARENTLY. 11

POSITIONING, APPARENTLY.

If nobody understands it, perhaps it is premium.

Still from ONE TAKE. SEVERAL OPINIONS. 12

ONE TAKE. SEVERAL OPINIONS.

The camera never cuts. Neither does Baba.

Still from THE AI STRATEGY. 13

THE AI STRATEGY.

Put AI in the deck. Strategy can arrive next quarter.

Still from THE HIDDEN GEM. 14

THE HIDDEN GEM.

Secret enough for everyone to have already posted it.

Still from THE INFLUENCER BRIEF. 15

THE INFLUENCER BRIEF.

Be authentic. Mention the product. Hit every talking point.

Still from AUTHENTICITY, SPONSORED. 16

AUTHENTICITY, SPONSORED.

Nothing says spontaneous like six rounds of client approval.

Still from ENGAGEMENT RATE. 17

ENGAGEMENT RATE.

Everyone is engaged. Nobody is listening.

Still from GEN Z HAS ENTERED. 18

GEN Z HAS ENTERED.

New language. Faster edits. Baba requires subtitles.

Still from MILLENNIAL MAINTENANCE. 19

MILLENNIAL MAINTENANCE.

A side hustle, a podcast and several unresolved notifications.

Still from ANOTHER GEN Z EMERGENCY. 20

ANOTHER GEN Z EMERGENCY.

The trend expires tonight. Management wants it tomorrow.

Still from MILLENNIALS NEED A MINUTE. 21

MILLENNIALS NEED A MINUTE.

They invented work life balance. Work did not get the memo.

Still from VERY ONLINE. 22

VERY ONLINE.

Seen by everyone. Understood by nobody. Shared immediately.

Still from THE INVESTOR UPDATE. 23

THE INVESTOR UPDATE.

Everything is up and to the right. Especially the adjectives.

Still from GEN Z, AGAIN. 24

GEN Z, AGAIN.

The brief changed while you were reading the brief.

Still from FREE VC ADVICE. 25

FREE VC ADVICE.

The advice is free. The dilution is not.

Still from AUTHENTIC GOA. 26

AUTHENTIC GOA.

Not the postcard. Not the hashtag. The place that lives between both.

Still from PREMIUM, APPARENTLY. 27

PREMIUM, APPARENTLY.

Lower the lights. Raise the price. Call it a ritual.

Still from THE SECRET BEACH. 28

THE SECRET BEACH.

A hidden beach with excellent mobile coverage.

Still from SECOND HALF ENERGY. 29

SECOND HALF ENERGY.

The point has landed. Baba stays for the silence.

03AI generated community filmsOCHRE COMMUNITYExpand

Welcome to the Ochre Universe. Familiar people, suspiciously familiar habits and a point of view built with AI.

The cast arrives

TWO GENERATIONS.
SEVERAL GROUP CHATS.

Start with the introductions. Then watch the universe become increasingly specific.

Still from MEET THE MILLENNIALS. 01
Universe introduction / 01

MEET THE MILLENNIALS.

Raised on dial up. Running on deadlines. Still trying to schedule spontaneity.

Still from MEET GEN Z. 02
Universe introduction / 02

MEET GEN Z.

Born online. Already over it. Somehow filming the whole thing.

Still from THE EARLY NIGHT. 03
Ochre Community / 03

THE EARLY NIGHT.

One drink. Home by ten. Character development.

Still from KEEP IT LOW KEY. 04
Ochre Community / 04

KEEP IT LOW KEY.

No plan. No performance. Just the people who get it.

End credits / Not really

THE FILM ENDS.
THE HOUSE DOESN'T.

Stay for the pour. Follow the noise. There is always another side of the House worth walking into.

We made the spirits.You make the stories.Some nights travel.The good ones do.